I love dogs. They are clever, loyal and petting them relieves pain (yes really). There are two dogs I particularly remember; a spaniel in Beijing Airport and an alsatian in Pakistan. Gifting is important in Asia so on my way to China on business I always bought tins of Harrods biscuits as gifts. Alas, the […]

Brand is often thought to be logos, web sites, fonts and colour choices. In fact, they are simply tools that communicate brand and thus represent the very last step of the brand-effort: communication. Brand is identity. It is what people think you are; what they say to others about you. It might include an output […]

I was completely floored by the question ‘How do you sell?’. It sounded silly and the answer obvious. Even when the question changed to ‘What is the buying journey for your potential customers?’  I still had no idea. Too often the answer is “Magic”- being short hand for ‘sales tumble from my relationships because I […]